KinAesthetics

Problem:

A local businesswoman, who owns a movement studio in Sebastopol wanted to update her web site. She had created a site several years ago using Google Blogger. Her goals were to bring in more customers by updating the professionalism of her site.

Solution:

We talked about Search Engine Optimization and how her new site would include responsiveness and customized meta tags resulting in gains in search engine page rank. I was inspired by her study of gait in both animals and humans. I wanted to include the philosophy that all mobility comes from the flexibility of the foot. I also was inspired by her love of ballroom dancing, especially the Latin dancing. I created a custom theme, with full page widths and no sidebars, fully responsive, mobile-first design. I used colors and simple elements to convey the feeling of balance and stability.