The client wanted to update his website himself. His previous HTML/CSS site was hard to update and involved trying to get a hold of his developer!
With the website recreated in WordPress the owner is now able to change options on his Shop form himself. The site is now responsive across all devices. Genesis Framework, the Utility Pro child theme, Soliloquy Slider and Gravity Forms are the base for the site. Check out the shop form, there is some fancy conditional logic to make the options work.